Ebay versus Disney
I just got back from vacation at Disneyworld. It was quite the experience, very hot and a lot of people. Which I find interesting in this economic times. The cost of experiencing Disney for a week can easily run over $5,000 for a small family. So why are people willing to spend so much to stand in the sun for an hour to ride an attraction for a few minutes? You could say it’s for the kids but it’s quite amazing to see that there are few young children there. There were mostly adults and teenagers. Maybe it’s just a small chance to get relieve from the reality of the world and live in a fantasy world for a short period of time. I’m not sure. But I do know for sure that going to Disneyworld will give you an education on customer service.
Disney’s employees are called “castmembers”. When they are in front of people working they are considered to be “on stage”. And that includes everybody from the housekeeper to the executive. Their goal is to make you a “happy camper” so that you will continue to return and battle the sun and the people. It seems that every “castmember” you come in contact with greets you with a smile and a hello. They go out of their way to answer your questions and are pleasant in the process. The parks and the hotels are keep extremely clean. There is something called the “Disney Scoop” which basically means that if any castmember sees a piece of trash on the ground they are to reach down and “scoop” it up. And that mean everybody including executives.
So how does this compare to Ebay? Do you believe that their customer service is what it should be? Are they trying to make their customers happy by doing whatever they can to keep them coming back? Or are they just relying on that fact that they are they are “the only game in town” and you have nowhere else to go to buy or sell your products. That may be true in the past but things are starting to change. And with Ebays new changes that they have proposed, some of which are great and some are so-so, they might start being more concerned about customer service as they see their numbers start shrinking. Hopefully with they new changes we will start seeing a little bit better customer service from Ebay.
Brilliant post, James. I love the analogy.
Enjoy the journey.
Mandy